April 7, 2013

Insights by Michelle Libby

Having never been in the business world of networking and you-scratch-my-back-I’ll-scratch-yours, it is amazing to find that successful local businesses have very similar mindsets. I’ve heard for years about the buy local movement and I tried to keep it local, but it wasn’t the first thing I thought of. I knew that when I wrote a story about a business, their traffic increased, but beyond that I never realized how important the local and community-based movements were.

As the editor of The Windham Eagle, I am learning that to keep businesses successful they have to get their names out there by volunteering, advertising and talking up their business with other business owners. There is a network of owners, who through BNI or the chamber of commerce, refer one another to their friends and co-workers. Need a plumber? Who works with you or your neighbor businesses? That’s who they call. And now, who I call. 

As far as mindsets, it’s the positive companies who attract the business. They are successful because of what they put out there in the community. It’s not all about them, it’s about their customers and businesses are more than willing to tell everyone how great their customers are.

Making money is of course what makes the world go round, so they say. However, the money will come when a business is doing the right thing and has the right attitude.

I look forward to getting to know more of our local businesses through interviews for our business spotlights and networking within the communities of Windham and Raymond.

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